Privacy Policy

Introduction and General Terms

Earth & Fire is committed to protecting your personal information when you are using this site and Services provided by Earth & Fire. This Privacy Policy relates to our use of any personal information you provide to us through, any related sites or other digital resources. In order to provide you with the full range Earth & Fire Products and Services, we may need to collect personal information about you.

We are legally obliged to safeguard and use your personal information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 (these laws are referred to collectively in this Privacy Policy as the “data protection laws”). Further details on the Data Protection Act can be found on the Information Commissioner’s website at

What information do we collect?

We will collect personal details appropriate to the Service you choose to sign up to or the Product you buy.

If you sign up to receive Earth & Fire newsletters you will be asked to register your name and email details and express some content preferences. An unsubscribe link will always be provided within the newsletters, and also a link to manage your preferences and contact details.

If you wish to purchase tickets or products from us, you will be required to provide certain personal information relating to you in order to enable us to complete your purchase and provide you with after-sales care, including your name, email address and a physical address.

What do we use personal information for?

Earth & Fire will use your personal information for the following purposes:

  • to provide products and/or services to you that you have requested;
  • to let you know about other Products, Services or Initiatives Earth & Fire is involved in which you may be interested; and/or
  • to inform you about changes and improvements to the Site.

When will you be contacted?

Earth & Fire may contact you:

  • for marketing purposes where you have specifically agreed to this;
  • in relation to the functioning of any Products purchased and/or Services you have signed up for in order to ensure that Earth & Fire can deliver Services to you and services in relation to the Products purchased;
  • where you have opted to receive further correspondence or contact from Earth & Fire; and/or
  • to invite you to participate voluntarily in surveys about the Products and Services.

Information gathered through surveys will be compiled on an aggregated basis and will not identify individual respondents unless you have agreed otherwise.

You can unsubscribe easily from our newsletters via a link which appears at the bottom of every newsletter.

Sharing information

Your information will be kept confidential except where disclosure may be required or permitted by law. Sometimes Earth & Fire uses third party service-providers to process your personal information for particular services such as payments and subscriptions. Some of these third parties may be based outside the European Economic Area where data protection laws may provide lesser protection than under EU laws. However, whenever we share your personal information with third parties Earth & Fire will require these third parties by contract to comply strictly with the instructions we give them and to take all necessary appropriate steps to keep the information secure.

Links to other sites

Our website contains links to other independent websites which have their own privacy policies, including cookies, which you can review. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

How long we keep your personal information?

We will hold your personal information on our systems only for as long as is necessary for the relevant Service and the purposes described in this Privacy Policy.

How we protect your personal information

We are serious about guarding the security of your personal information and the details of any transactions made. We take appropriate organisational and technical security measures to protect your data against unauthorised disclosure or processing. Our server and backups used to store the information you give us when you register or make an order (including your credit card details) are held in a secure environment behind firewalls and are password protected. However you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, any e-mail sent to or from the Site may not be secure.

Can I find out what personal information is held about me?

Under the Data Protection Act, you can make a formal request for information about any personal information we are holding about you. Please contact Information requests will be fulfilled within a 28 day period.

Maintaining your personal information

Earth & Fire aims to keep the information it holds about you accurate and up-to-date. If at any time you wish to update or amend any information we hold about you, or if you become aware of any errors or inaccuracies, please contact

Changes to Earth & Fire Privacy Policy

This Privacy Policy may be updated from time to time so please check it each time you submit personal information. The date of the most recent revisions will appear on this page.

Contact Details for Earth & Fire

Our full details are:

Earth & Fire

Email address:

Postal address: Earth & Fire, 49 Springfield, Thringstone, Leicestershire, UK  LE67 8LT

Telephone No: +44 (0)1530 450626